Trademark Guidelines
AIVE brand usage policy and third-party attributions
AIVE Trademarks
The following are trademarks and service marks of AIVE:
- AIVE — the company name and primary wordmark
- AIVE ONE Beta — the video editing product name
- The AIVE Logo — the AIVE logotype and logomark in all variations
- The Creator OS — the AIVE ONE Beta tagline
- Magnetic Timeline (as used by AIVE ONE Beta) — the AIVE timeline editing paradigm
These marks are registered or pending registration in India and other jurisdictions. You may not use these marks without prior written permission except as permitted by applicable trademark law for fair use and nominative use purposes.
Logo Usage Policy
The AIVE logo is the primary visual representation of our brand. Please follow these guidelines when using the AIVE logo.
Logo Variants
AIVE ONE Beta
Primary Logo
The full AIVE ONE Beta wordmark. Use this as the primary logo in most contexts. Available in white (for dark backgrounds) and dark (for light backgrounds).
AIVE
Wordmark Only
The AIVE wordmark without the ONE suffix. Use when space is limited or when referring to the company rather than the product.
Clear Space
Maintain a minimum clear space around the logo equal to the height of the letter "A" in the wordmark. No other text, graphics, or visual elements should encroach on this space. This ensures the logo remains legible and visually distinct in all contexts.
Minimum Size
The AIVE logo should not be reproduced smaller than the following minimum sizes:
- Digital — 80px wide for the full wordmark; 40px wide for the standalone mark
- Print — 25mm wide for the full wordmark; 12mm wide for the standalone mark
Brand Colors
These are the official AIVE brand colors. Use these values when reproducing the AIVE brand in any medium.
Brand Asset Guidelines
Typography
AIVE uses the Geist typeface family for all brand materials. Geist is available in multiple weights and is licensed under the SIL Open Font Licence 1.1.
- Geist Sans — UI text, headings, body copy, and marketing materials
- Geist Mono — Code samples, technical content, and data displays
Tone and Voice
When writing about AIVE, use the following conventions:
- Write "AIVE" in all capitals — it is not an acronym but a stylised name
- Write "AIVE ONE Beta" with both words capitalised when referring to the product
- Do not hyphenate, abbreviate, or alter the spelling of AIVE trademarks
- Use "AIVE ONE Beta" on first reference in any document; "AIVE" is acceptable for subsequent references
Permitted & Prohibited Uses
Permitted Uses
- Referring to AIVE or AIVE ONE Beta in editorial content, reviews, and news coverage
- Using the AIVE name to accurately describe compatibility or interoperability with AIVE ONE Beta
- Using the AIVE logo in presentations or articles about AIVE, provided the logo is unmodified
- Nominative use: "This plugin works with AIVE ONE Beta" or "Edited in AIVE ONE Beta"
- Using "AIVE" as a tag or category in community forums and social media
- Creating educational content (tutorials, courses) that references AIVE ONE Beta
- Using screenshots of AIVE ONE Beta in reviews, tutorials, and documentation
Prohibited Uses
- Using the AIVE logo as your own company, product, or app icon
- Creating a product or service name that includes "AIVE" (e.g. "AIVE Editor Pro")
- Altering, distorting, recoloring, or animating the AIVE logo
- Implying endorsement, sponsorship, or partnership with AIVE without written agreement
- Using AIVE marks on merchandise without a licensing agreement
- Registering domain names, social media handles, or trademarks that contain "AIVE"
- Using AIVE marks in any way that is misleading, defamatory, or in violation of applicable law
- Combining the AIVE logo with other logos, symbols, or wordmarks
Community and User-Generated Content
We encourage the AIVE community to create content about AIVE ONE Beta. When doing so:
- You may use the AIVE name and unmodified logo in blog posts, videos, and social media
- Include a disclaimer: "Not affiliated with or endorsed by AIVE" where appropriate
- Do not create materials that could be confused with official AIVE communications
- Fan art and creative interpretations of the AIVE brand are welcome for non-commercial use
Press and Media
Members of the press can download official brand assets from our press kit. For press inquiries, interview requests, or high-resolution assets, contact press@aive.one.
Third-Party Trademarks
AIVE ONE Beta supports interoperability with a wide range of professional tools and formats. The following trademarks are the property of their respective owners and are used here solely for identification and interoperability purposes:
- Final Cut Pro, ProRes, Apple Log, Apple Vision Pro, Compressor, and Motion are trademarks of Apple Inc., registered in the U.S. and other countries.
- DaVinci Resolve is a trademark of Blackmagic Design Pty Ltd.
- Premiere Pro and After Effects are trademarks of Adobe Inc.
- Dolby and Dolby Atmos are trademarks of Dolby Laboratories.
- YouTube is a trademark of Google LLC.
- TikTok is a trademark of ByteDance Ltd.
- Instagram and Facebook are trademarks of Meta Platforms, Inc.
- X and Twitter are trademarks of X Corp.
- Vimeo is a registered trademark of Vimeo, Inc.
- Twitch is a trademark of Twitch Interactive, Inc., a subsidiary of Amazon.com, Inc.
- LinkedIn is a registered trademark of LinkedIn Corporation, a subsidiary of Microsoft Corporation.
- Pro Tools is a trademark of Avid Technology, Inc.
- Nuendo is a trademark of Steinberg Media Technologies GmbH (Yamaha Group).
- Audacity is a trademark of Muse Group.
- Logic Pro and Adobe Audition are trademarks of Apple Inc. and Adobe Inc., respectively.
- RED is a trademark of RED Digital Cinema, LLC.
- Sony is a trademark of Sony Group Corporation.
- Canon is a trademark of Canon Inc.
- ARRI is a trademark of Arnold & Richter Cine Technik GmbH & Co.
- Panasonic, including V-Log and V-Gamut, are trademarks of Panasonic Holdings Corporation.
- Fujifilm, including F-Log and F-Gamut, are trademarks of Fujifilm Holdings Corporation.
- HDR10+ is a trademark of HDR10+ Technologies, LLC.
All other trademarks, service marks, trade names, and logos are the property of their respective owners. Use of these marks does not imply endorsement, sponsorship, or affiliation with AIVE.
Format Interoperability
AIVE ONE Beta supports import and export of industry-standard formats including FCPXML, AAF, and EDL for professional workflow interoperability. References to these formats in the product interface are used solely for the purpose of describing compatibility and do not imply endorsement by the format originators.
Open-Source Licenses
AIVE ONE Beta uses open-source components distributed under their respective licenses (MIT, LGPL-2.1, Apache 2.0, and others). A full list of open-source dependencies and their licenses is available on our Licenses page and in the application settings under Help > Open Source Licenses.
Contact
For brand usage inquiries, trademark licensing, or permission requests, contact legal@aive.one.
For press assets and media inquiries, contact press@aive.one.
To report trademark misuse or infringement, email legal@aive.one with details and supporting evidence.